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Product Manager


Sheboygan, WI

Job Summary

We are seeking a individual for the position of Product Manager. The Product Manager is responsible for both product planning and product marketing. This includes managing products throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, procurement, operations and program management to deliver winning products.  This individual will also work with sales, marketing, service and support to ensure revenue, profit and customer satisfaction goals are met. The Product Manager is also responsible for making sure that the product and marketing efforts support the company’s overall strategy and goals.

Key Responsibilities

  • Define the product strategy and roadmap
  • Deliver the financial plan by successfully managing the lifecycle of their responsible products and product families.
  • Set pricing to meet revenue, profitability and market share goals
  • Determine customer needs and desires by conducting or specifying the appropriate marketing research.
  • Be an expert with respect to the competition.
  • Assess product market data by calling on customers with field salespeople, actively participating in tradeshows and other customer-facing events and evaluating sales call results.
  • Grow product line vitality through impactful new product development including, but not limited to:
  • Developing and presenting a Strategic Category Schedule resulting in a rich pipeline and roadmap of new product ideas.
  • Scope and define new product development projects, and actively participate in team tasks during development.
  • Lead product launch activities and drive sales by promoting products post launch. 
  • Monitor sales trends for key products and assist Planning with demand forecasts to maintain the optimum balance of achieving target service levels, while maintaining appropriate inventory levels.
  • Develop the core positioning and messaging for their products.
  • Support the development of marketing documents, technical publications, tradeshow displays, POP, photography, videos, website, training materials and other marketing assets.
  • Conduct internal and external product trainings.


  • Minimum of five years of marketing required.
  • Minimum of three years of relevant experience in product/category management
  • Experience with a structured new product development process
  • Experience in marketing products to the foodservice industry a plus
  • Bachelor’s degree in Marketing, Engineering or related field.       
  • MBA desired, but not required.
  • Excellent verbal and written communication skills including making presentations to customers and executive level management
  • Demonstrated experience in project management.
  • Proven ability to influence cross-functional teams without formal authority
  • Demonstrated success in defining and launching new products
  • Ability to organize and manage personal time and company resources.
  • Ability to interpret, analyze and present financial data.
  • Knowledge of marketing research.
  • Problem solving and strong negotiation skills.
  • Excellent teamwork skills.

Company Culture Requirements

  • Treat all people with Respect - People matter. Understand your audience and your impact. We are better when people are heard and valued for their unique perspective.
  • Take Ownership - People are counting on you. Act with integrity and follow through on commitments.
  • Empower Action - We succeed when we work together. Our differences make us stronger and create better outcomes. People and teams are empowered to make decisions and take action.
  • Commitment to Stakeholders - We are committed to knowing and exceeding the expectations of our customers, employees, ownership and communities.
  • Life Beyond Work - People need balance.  Embrace opportunities to pursue your passions.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex,sexual orientation, gender identity or expression, age, national origin, disability, marital status, citizenship, national origin, genetic information, protected veteran status or any other characteristic protected by law.

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