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Digital Marketing Specialist - Web Analytics & SEO


Sheboygan, WI

Job Summary

We are seeking an individual for the position of Digital Marketing Specialist - Web Analystics & SEO. This role will support the burgeoning digital marketing department with a focus on analytics and search engine optimization

Key Responsibilities

  • Analytics and Reporting
  • Gather, analyze and report web, social and campaign metrics across all of the Vollrath businesses
  • Create, update and communicate the monthly digital dashboards and present to business leaders across the organization
  • Lead the competitive intelligence and benchmarking efforts for Vollrath and make recommendations to the businesses as Appropriate SEO and SEM Execution
  • Execute the Search Engine Optimization (SEO) and Search Engine
  • Marketing (SEM) projects within the Digital Marketing team
  • Manage the SEO and SEM vendor relationship
  • Become the subject matter expert on search optimization, sharing best practice and lessons across businesses



  • Bachelor’s degree in Marketing, Communications, Market Research, Economics or related field required
  • 1-3 years + experience in the field:
  • Experienced user of Microsoft Office, Outlook, Word, Excel, PowerPoint required
  • Experience with Adobe Site Catalyst, Google Analytics, Google AdWords, and SEO work preferred
  • Ability to interpret, analyze, and present statistical data
  • Knowledgeable with formal Project Management
  • Able to work with external vendors
  • Experience in planning, implementing and maintaining marketing campaign strategy
  • Excellent written and oral communication skills
  • Able to interact with various functional areas at all levels of the organization
  • Proficient with managing multiple projects at the same time
  • Able to attend trade shows, visit customers and other travel periodically in order to maintain knowledge of business processes and efforts necessary to support and optimize investment
  • Taking initiative
  • Able to build trust with co-workers, peers, management
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