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Digital Marketing Lead


Sheboygan, WI

Job Summary

We are seeking an individual for the position of Digital Marketing Lead - Creative and CRM. This individual will be responsible for CRM and database management, digital content creation, as well at metrics analysis and competitive research.

Key Responsibilities

  • CRM and Database Management
    • Manage and optimize customer databases
    • Develop a 360-degree view of customers
    • Be the subject matter expert on CRM implementation
    • Work with IT to implement end-to-end lead management initiatives
  • Digital Content Creation
    • Lead the conception, developing, and designing of digital creative standards
    • Create an E-newsletter strategy
    • Manage content development for new websites
    • Present business cases for individual content projects
    • Develop and drive campaign marketing calendar and campaign
  • Metrics analysis and competitive research
    • Collect and report metrics for marketing campaigns
    • Report competitor activities and tactics



  • Bachelors Degree - Marketing, Communications, or Fine Arts preferred
  • 4+ years of experience in Digital Marketing
  • Visual Layout & design skills
  • Proficient in Adobe CS6, InDesign, Illustrator & Photoshop
  • Experience with mass email systems, CRM, website content management and product information management systems.
  • Knowledge of HTML, CSS, JavaScript & SQL
  • Experience with Google Analytics 
  • Ability to be collaborative across the whole organization
  • Excellent written and oral communication skills
  • Ability to lead projects from inception to implementation
  • Ability to develop and present business cases
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